Tag: Website usability

4 Mistakes on Your Website You Need to Fix Now

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4 Mistakes on Your Website You Need to Fix Now

Is your website working to your expectations? If not, there is a chance that you’re making some mistakes. Basically, website design mistakes will ruin your online business. A nice website is fundamental for gaining new visitors or customer’s credibility. An ideal website will offer a steady flow of targeted leads, optimal user-friendly experience, and an ongoing sale. The best time to take a look at your web strategy is now. In this piece, I’m going to share with you some common mistakes that need to be fixed as soon as possible.

Four mistakes on your website and how to fix them

Optimization

Website optimization is a daunting task. You may think that your website is optimized when you search your business name in the search engines and it comes on the first page. This only happens when your customers already know your business name.

How to fix

You can implement these two simple tips:
– Use key phrases – These are used in heading tags, title tags, meta description, etc.
– Install sitemap appropriately – These enable google to search and index your site.

Website usability

Another mistake is when a website isn’t clear about what you do. It should state clearly the products and services offered. It should also state the benefits to the audience. You might not be clear with your products or services but remember, it only requires about 15-20 seconds capturing the attention of the audience, or they’ll just click the back button.

How to fix

Website usability is all about telling your visitors three things.
– Here is what we got
– Here is what we do for you
– Here is what to do next

Blogging

Blogging is another mistake basically because it’s a missed opportunity. It is the biggest chance that can help you get more leads and enhance your search results. Many people underrate blogging, but it actually generates three times as many leads than traditional marketing methods.

How to fix

It is recommended to blog at least once per week. It is also recommended to add a CTA at the end of each blog to capture the leads. Offer something valuable in exchange for their contacts details.

The idea that your website is good enough

Last but not least is the idea that you have a website and that is enough. You may think that your online business is up to the standard but that’s not true. A website is just like a garden. It requires proper care, and you’ll need to invest in web design if you want to grow.

How to fix

Don’t think that all is well when you rank on the first page of Google. You may fail terribly because Google changed its algorithm over 500 times. This might affect your search engine results and therefore, a frequent update is necessary to maintain your search research on the first page.