Author: jreed

Why The Cost Of Website Design Is Worth It

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Whether you are looking to redesign an older site or build a new one entirely from scratch, the overall costs to design your website are going to be worth it. Depending on what you are looking to develop the site for and which Bay Area web design firm that you hire, the prices will vary considerably. Also, a lot will depend on what kind of functionality you want out of it. Below, we will be going over some of the things that could determine the cost of website design and why it is worth it.

What Factors Could Determine The Cost Of Website Design?

1. Functionality

If you are looking to build a website that takes online payments and you are looking to sell goods and services with it, you are going to have to spend a lot more for the design. E-commerce websites can take much longer to put together and to customize. Therefore, you can expect to pay a lot more for an e-commerce website.

2. Web Builder

If you are using a web builder to design your website, it is not going to cost nearly as much as it would build it from scratch. For instance, if you are going to be using WordPress or something like Shopify as the backbone, you will be able to save a lot of money on your design. That being said, if you are hiring a professional Bay Area website designer to build it for you, you can still expect to pay a lot of money for a customized design.

3. Experience

If you are going to be hiring a website design Bay Area agency or a professional to design your website for you, it is going to vary depending on their level of experience. The cost they end up charging you will likely be dictated by how much experience they have and the kind of portfolio they have to offer.

4. Customization

As noted previously, if the designer doesn’t have to implement any customization into your website, it is going to be much cheaper. However, as you begin to add levels of customization and the integration of new features unique to your site, you can expect to pay a lot more.

Why It’s Worth It?

While it’s entirely possible nowadays to build out a good looking website with various content management systems and web builders, you are going to benefit greatly by having a professional assist. Not only will a professional designer be able to customize your website to make it look unique, but they will be able to add features that can enhance your website in a variety of ways. Along with this, they are going to have direct experience on what needs to be included in the type of site you are making and key ways to optimize your website not only for the search engines but for optimal conversions, as well.

In the end, hiring a professional designer might cost a lot of money, but they will be able to create the website that can truly transform your business and put you in the best position to succeed in today’s highly competitive digital landscape.

The Importance of a CTA on Your Website

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The Importance of a CTA on Your Website

There are a lot of websites these days and for one search through the internet, it will generate numerous options. If you own a website or if you anchor your business on digital platforms, having people check out your site is the goal.

To achieve that there are things that you should take note when building and maintaining your website. In addition to utilizing easy-on-the-eyes graphics and friendly interface, your site should have something to encourage visitors to do something.

CTA is the acronym for Call To Action. This can be a button, a link or a text field that is visible on the site and that encourages users to do things from filling out forms to exploring the page further. This button keeps the visitors on your site and drives them to know more about what you are offering.

Here are some reasons why it is important to have a CTA section on your website:

It generates more leads

Call-to-action buttons that asks visitors to share a section of your page or to subscribe to updates on your brand can give you more potential customers. Subscription can work as a consistent follow-up with users on what has been going on with your site and may even entice them for a promotion you are having. Generating more leads is worth the cost of website design over time so it should be taken into consideration.

It increases conversion rate.

Conversion is when your site visitors become actual patrons and actually are part of your paying customers. Call-to-action buttons that offer free trials specifically increase the chance of getting customers to try your services or do business with you. Most of the time, leads to your site can be overwhelming but if you check the actual number of people who actually become your customers, it may not be as much.

This is why a CTA is necessary. This makes them do something or at least, so far as ask for a quote or additional queries.  Here is how to write a good CTA.

It helps promote your website

One of the popular CTA links is to your other social media pages. This can lead to better promotion of your brand and can increase your site visitor rate. Along with a main website, having presence in social media greatly establish your presence and makes you visible across numerous platforms and consequently, be indexed higher.

CTA is important because this can serve as the additional sales pitch you have for your customers when they visit your website. It makes your page more interesting and nudges the users into getting to know more about your business.

4 Mistakes on Your Website You Need to Fix Now

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4 Mistakes on Your Website You Need to Fix Now

Is your website working to your expectations? If not, there is a chance that you’re making some mistakes. Basically, website design mistakes will ruin your online business. A nice website is fundamental for gaining new visitors or customer’s credibility. An ideal website will offer a steady flow of targeted leads, optimal user-friendly experience, and an ongoing sale. The best time to take a look at your web strategy is now. In this piece, I’m going to share with you some common mistakes that need to be fixed as soon as possible.

Four mistakes on your website and how to fix them

Optimization

Website optimization is a daunting task. You may think that your website is optimized when you search your business name in the search engines and it comes on the first page. This only happens when your customers already know your business name.

How to fix

You can implement these two simple tips:
– Use key phrases – These are used in heading tags, title tags, meta description, etc.
– Install sitemap appropriately – These enable google to search and index your site.

Website usability

Another mistake is when a website isn’t clear about what you do. It should state clearly the products and services offered. It should also state the benefits to the audience. You might not be clear with your products or services but remember, it only requires about 15-20 seconds capturing the attention of the audience, or they’ll just click the back button.

How to fix

Website usability is all about telling your visitors three things.
– Here is what we got
– Here is what we do for you
– Here is what to do next

Blogging

Blogging is another mistake basically because it’s a missed opportunity. It is the biggest chance that can help you get more leads and enhance your search results. Many people underrate blogging, but it actually generates three times as many leads than traditional marketing methods.

How to fix

It is recommended to blog at least once per week. It is also recommended to add a CTA at the end of each blog to capture the leads. Offer something valuable in exchange for their contacts details.

The idea that your website is good enough

Last but not least is the idea that you have a website and that is enough. You may think that your online business is up to the standard but that’s not true. A website is just like a garden. It requires proper care, and you’ll need to invest in web design if you want to grow.

How to fix

Don’t think that all is well when you rank on the first page of Google. You may fail terribly because Google changed its algorithm over 500 times. This might affect your search engine results and therefore, a frequent update is necessary to maintain your search research on the first page.